The news that the demand for K-pop merchandise has also expanded significantly stands out.

BTS and black pink With the continued comebacks of global idols, it seems that trading of light sticks, photo cards, and fan meeting merchandise has also become very active.

In particular, the fact that BTS lightsticks ranked first in both global search volume and Gross Merchandise Volume (GMV) really shows their world-class influence.
When going to concerts or fan meetings, light sticks seem to have become more than just simple merchandise; they have become something of a symbol for fans.

also stray kids Fan meeting goods and K-pop Demon Hunters It is also interesting that even the pop-up store photo cards received a lot of attention.
These days, even a single photo card becomes a hot topic among fans, and the exchange culture is active, so it feels like the size of the K-pop merchandise market is growing.

If it used to feel more like simple collecting, it seems to have now become important content that drives fandom culture and consumption trends themselves.