BTS The impact of the comeback is really amazing. After BTS's comeback Weverse Just looking at the news that the number of users has increased by 20% makes you realize the power of the global fandom.
In particular, the fact that the release day live stream recorded 11.7 million views is a truly amazing record. The atmosphere was such that fans from all over the world gathered and communicated simultaneously just by the members turning on a live stream, making me feel BTS's presence once again.
When you see how the entire flow changes—not only the music charts but also platform usage, merchandise, and content consumption—every time they make a comeback, I think I understand why BTS is called a cultural phenomenon. Seeing the explosive interest and reaction from fans despite it being their first activity in a long time, I am even more excited for the upcoming content.