BTS It is really surprising to hear that the performance had a significant impact on the Korean economy as well.
It is particularly impressive that the travel balance, which had been in a perennial deficit, turned into a surplus for the first time in about 11 years as foreign tourists from all over the world visited Korea to see the BTS concert held in Seoul on March 21.
It seems that the tourism industry as a whole has been revitalized as overseas fans spend money on airfare, accommodation, shopping, and dining all together to see a single concert.
In fact, there was a lot of talk about how reservation rates at major hotels in Seoul and tourism demand increased significantly during the BTS concert period, and it seems this influence has translated into actual figures.
It also appears significant that the current account surplus in March reached an all-time high for two consecutive months, driven by the 'semiconductor boom' and a shift to a surplus in the travel balance.
It really feels like we are now in an era where K-pop performances have gone beyond simple cultural content to drive the national economy and tourism industry.
