‘Ari’, teamed up with BTS, is a huge hit in the US.

Honestly, seeing the influence of K-culture these days makes me feel emotional for some reason. It is truly amazing that the 'Ahri' brand, created by HY and BTS, earned a bestseller badge and sold out immediately upon its launch in the U.S. I think it is even more meaningful knowing that they didn't just borrow the name, but the members personally contributed their opinions on the concept and flavor. It feels like the combination of stir-fried noodles tailored to local tastes really resonated with the locals, and as a fan, I am so proud to see that Korean brands and the BTS name themselves have now become a symbol of global trust.