Do you know about the incident where V tried to trademark the neologism "Borahae"?

 

A cosmetics company once attempted to register "Borahae" as a trademark.

The problem is that BTS's V had already used the phrase "Borahae" and made it quite popular!

 

 

There are fans blocking a cosmetics company from registering the Borahae trademark.

I couldn't even register <Borahae> as a gift certificate and had to apologize.

 

When the cosmetics company failed to register the trademark

Even the agency, HYBE, hurriedly tried to register the trademark, but failed!

This is also due to the opposing opinions of ARMY fans.

 

Regarding the neologism already popularized by V

The point was that even the agency could not take away that right.

 

The main reason why 'Borahae' could not be registered as a trademark or was rejected is

This is due to the popularity and public nature of neologisms, controversies over preemption for illicit purposes, and the lack of ability to indicate the source of specific products.

 

Because it is a catchphrase created by BTS's V,

Public awareness is too high to be recognized as an exclusive trademark of a specific company, and

The concern that it might infringe upon the rights of others played a role.

 

Even the catchphrase created by V's quick wit back then

It feels like they tried to hijack it through trademark registration.

 

"Borahae" belongs to V and the fans, haha.