K-Pop, Beyond Culture to the Economy… Filling Fans’ Hearts with Excitement

My heart races at the news that large-scale Hallyu performances centered on K-pop are no longer just simple stages, but are becoming powerful engines that grow various industries such as tourism, dining, and fashion.

Given that government research indicates that events utilizing artist IP act as a catalyst to extend the stay of domestic and international tourists and explosively boost related consumption... I am really looking forward to the stages to come and their impact.

It’s not just the moments of enjoying the stage, but the atmosphere where the entire city feels alive and breathing with the concert… As a fan, I am so happy to be able to feel that excitement firsthand.