The Taehyung effect is in full swing! Global fans are paying attention to Tirtir's award win.

News that the Tirtir Red Cushion, for which BTS's V (Taehyung) serves as an ambassador, has won an award at a global beauty awards ceremony is garnering significant attention. This win is particularly meaningful as it marks the product's selection as one of the most beloved K-beauty products by consumers worldwide. Reactions from global fans and the beauty industry indicate that Tirtir's brand influence and product quality have been recognized once again. In particular, fans are focusing their attention on the fact that Taehyung’s signature sophisticated and luxurious image perfectly complements the brand's atmosphere. Online, the event has become a hot topic with comments such as, "The Taehyung effect is truly amazing," "He suits the brand image so well," and "It feels like the status of K-beauty has risen even higher."