As expected, BTS ranked first in brand reputation.

When I heard the news that BTS ranked first in the May Singer Brand Reputation rankings, my immediate reaction was, "As expected!" From their comeback activities to their world tour and global buzz, they truly demonstrated an overwhelming presence this month as well. In particular, seeing that they continue to receive significant attention not only domestically but also overseas, I am reminded once again just how tremendous BTS's influence is. Even though their media and engagement indices came out a bit low, seeing them rank near the top in the community index and other metrics made me feel that the fans' interest and buzz are consistently sustained. Seeing how every single activity becomes a hot topic and the fans' reactions are so enthusiastic, I can see why they have maintained the top spot for so long. With even the members' individual activities continuing to receive positive responses, it feels like the team's influence is growing even more. Congratulations on this May ranking, and I hope they continue to achieve great records in June. As expected, BTS remains a legend, even as time passes.