I can really feel the Taehyung effect once again.

Tirtir, for which V is an ambassador, has won another big award.
It seems to have a distinct presence among K-beauty brands these days.

In particular, the Mask Fit Red Cushion was already famous.
Winning the Allure Readers' Choice Award this time
I can really feel the global response is great again.

It is amazing that good results were achieved again following the Elle Beauty Awards.
It certainly seems that interest in K-beauty overseas has grown tremendously.

The reaction was really enthusiastic when Taehyung did the brand campaign, too, you know.
I noticed photos and videos of the LA pop-up event are still circulating a lot.
I remember that not only fans but also local media attention was drawn to it.

In the process of small and medium-sized brands expanding their global presence
It definitely feels like V's influence plays a big role as well.
Whenever an ad pops up, the atmosphere and visuals match so well that it seems to create even more synergy.