The BTS tour is turning the entire city purple.

I think it's really amazing that the BTS World Tour is now expanding beyond the concert venues to the entire city lol
I hear that in every city where the tour takes place, there is also an exhibition that interprets BTS music through media art. It feels less like watching a single concert and more like the city itself transforming into one massive BTS worldview.

In Las Vegas, the various exhibitions and experience spaces alongside the performances generated a huge buzz, and with the news that it will continue to Busan next month and then to New York, I can see that global fans have incredibly high expectations. I think it is especially special that even if you can't see the concerts, you can still experience BTS's music and vibe throughout the city.

I also felt that the very way they expanded their music into media art and spatial direction, rather than simply showcasing a performance on stage, was distinctly BTS. The way they allow not only fans but also general audiences to naturally experience the world of BTS's music really gives it the feel of a global project.