I think the scale of BTS's The City Project is truly extraordinary.

I saw the news about the 'BTS The City Arirang' project, and once again, the scale was beyond my imagination haha. It felt even more special because it feels like the entire city is being filled with the BTS vibe, rather than just ending inside a concert venue. Hearing that they are collaborating with cafes, clubs, and even a monorail, I really thought it was like one giant BTS theme park.

In particular, I think it is great that fans don't just stop at watching the concert, but can also wander around the city and experience BTS-related spaces and events firsthand. From enjoying limited-edition menus and merchandise at cafes to hearing that even the monorail is decorated with a BTS theme, the trip itself felt like a piece of content in itself haha. There were so many reactions among fans saying, "You absolutely have to go see this in person," and I totally agree.

And I think the fact that a project like this is possible ultimately signifies just how immense BTS's influence is. It felt truly amazing that a single concert is enough to change a city's economy and cultural atmosphere. Since international fans can feel the BTS vibe throughout the entire city after attending the show, I think it will leave a longer-lasting impression. It really reinforced my belief that BTS is more than just a concert; they are a cultural phenomenon.