I think BTS's brand power is truly overwhelming, even as time passes.

When I look at BTS, it seems like their brand power isn't something that can be explained solely by popularity. Haha. Seeing how the whole world explodes immediately with just a single piece of comeback news, photo, or video uploaded, even after quite some time has passed, makes me think their influence is truly overwhelming. It feels like no matter the field—whether it's music, fashion, advertising, performances, or content—anything goes—just having the BTS name attached to it immediately becomes a hot topic.

Especially these days, the members are each showing a tremendous presence even in their individual activities, but when they come together as a complete group, the synergy feels even greater. Seeing the continued positive response from not only fans but also the general public, I immediately understood why their brand value is considered so high. There was a lot of talk among fans saying, "BTS is simply a brand itself," and I completely agree.

And I think what makes BTS even more amazing is that they aren't just a fleeting trend, but are consistently influencing global cultural trends. Seeing entire cities overseas transform into concert venues, companies wanting to collaborate, and them continuously setting records at world-class awards really makes you feel like they are on a different level. Haha. Seeing how they still demonstrate such overwhelming brand power over time, I can only say that BTS is BTS.