Paldo and hy Launch BTS Collaboration Brand 'Ari' in Korea

Global food and beverage brand 'ARIH,' planned in collaboration with BTS, launched in Korea on the 1st.
A total of 28 products are being introduced, including modern noodles, postbiotic energy drinks, and dual biotic soda. Sales will begin initially through hy's own online store 'Fredit' and Naver Smart Store, after which the company plans to expand distribution channels to open markets, convenience stores, and large supermarkets.