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Global food and beverage brand ‘ARIH,’ planned with BTS, launched in Korea
2026.06.03 13:47
A global food and beverage brand planned with BTS ARIH The news that [product name] has finally been released in Korea is a truly exciting development for fans. With a total of 28 diverse products unveiled, including Modern Noodles, Postbiotic Energy Drinks, and Dual Biotic Sodas, it feels like more than just food and beverages; it feels like a special experience with BTS.
In particular, with sales starting first on HY's own online store 'Fredit' and Naver Smart Store, followed by plans to expand distribution to open markets, convenience stores, and hypermarkets, accessibility for fans is perfect. This launch news feels less like a simple brand launch and more like another beginning of a global legend being created together by BTS and their fans.
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