The BTS craze is stirring up the retail industry

With news of BTS-related events and concerts continuing to pour in, the atmosphere is already heating up with reports that ARMYs from all over the world are flocking to Busan. As expected, BTS's global influence seems to be changing the very vibe of a city. There are reports that every corner of Busan is being colored by a festive atmosphere as large numbers of overseas fans visit to see the performances and events.

In particular, this time, with not only performances but also pop-up stores, Photoism events, and various brand collaborations taking place, it seems there is a truly diverse range of content for fans to enjoy. Naturally, there is talk that the retail industry, including department stores, cafes, hotels, and convenience stores, is also experiencing the "BTS boom." In fact, since the atmosphere of local commercial districts often comes alive whenever BTS-related events are held, it seems that a tremendous economic impact is expected in Busan as well.