It has been proven once again that the BTS effect is truly amazing.

According to recently released data, spending by foreign tourists in April of this year exceeded 1.3 trillion won, setting an all-time record.

It is even more surprising that it broke the record for two consecutive months, following the first time it surpassed 1 trillion won in March.

It is analyzed that BTS's return as a full group and their performances had a particularly significant impact.

In fact, it appears that the number of overseas fans visiting Korea has increased significantly since the Gwanghwamun concert in March and the start of the world tour in April.

Looking at consumption sectors, it is said that spending on shopping, fashion, and food was high.

It seems that the fans who visited Korea to see the performance had a positive impact on the local economy as they also enjoyed tourism and spending.

These days, you can easily spot advertisements and events related to performances all over Busan, and you can really feel the festive atmosphere.

It is nice to see overseas fans who visited Korea to see BTS making good memories and experiencing diverse cultures.

Seeing examples where music and performances connect to culture and tourism makes me realize the influence of BTS once again.