group BTS The global food brand 'ARIH', planned in collaboration with [the company], is making an exclusive debut in the domestic duty-free market. Lotte Duty Free Eun has set out to target overseas demand by launching and selling this K-food brand, in which Paldo and hy participated, simultaneously with its domestic release. With the product becoming available at major stores, including the Gimhae Airport branch, attention is also gathering on the expansion of K-culture-based food brands.