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Lotte Duty Free is strengthening the competitiveness of K-Food by exclusively introducing 'ARIH,' a global food brand featuring BTS, to the domestic duty-free industry. Lotte Duty Free began selling ARIH—a brand planned by Paldo and hy in collaboration with BTS—among domestic duty-free channels immediately upon its domestic launch. Following the Gimhae Airport, Busan, and Incheon Airport Terminal 2 locations, they reportedly plan to expand sales channels to include the Gimpo Airport store on the 19th.
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