Lotte Duty Free and BTS collaboration brand Ari

While looking at BTS-related news today, I came across the brand that Lotte Duty Free and BTS collaborated on. ARI I heard the news that it has started selling. The packaging design really caught my eye. The vibrant colors were so pretty, and it seemed to capture the K-culture vibe really well.

What surprised me even more was the variety of products. A wide range of K-food items were released, from beverages to ramen. I was particularly interested because there were many products that could actually be eaten and enjoyed, rather than just simple merchandise. I think it will receive a positive response not only from BTS fans but also from overseas consumers who like Korean food.