As expected, BTS's brand power is still overwhelming.

The news is that BTS ranked first in the K-POP Group category of the K-Brand Index for May 2026.

It is impressive that while their music chart performances and concert buzz are tremendous, they also consistently maintain a top-tier position in brand influence.

This survey is said to have been compiled based on online big data from the month of May.

The fact that BTS has ranked first again among so many groups seems to mean that their public interest and buzz remain strong.

In particular, with the recent Busan concert and the global success of the 5th studio album "Arirang," it seems that interest has naturally increased even more.

I heard that Ive and Rise took second and third place.

While the growth of new generation groups is noticeable, BTS's presence seems to remain unrivaled.

With various popular groups such as aespa, BLACKPINK, TWICE, Stray Kids, and BIGBANG included in the rankings, it seems like a result that allows you to see the current trends of the K-pop market at a glance.

Above all, I find it truly amazing that BTS has consistently maintained their top position despite the long time since their debut.

Now that full group activities have officially begun following their military hiatus, it seems like various records will continue to be set in the future.

It was news that confirmed BTS's powerful brand power once again.