News of the domestic launch of the Ari brand

I’m so glad to hear the news that ARIH, a global food brand planned in collaboration with BTS, is launching exclusively at domestic duty-free shops. I think many fans must be looking forward to this brand, which first garnered significant attention overseas, now being available in Korea as well.

I heard that Paldo and hy participated in this brand. It seems like an even more special brand has been born from the fusion of the charm of K-food and BTS's global influence. It is also impressive that it was already receiving a positive response in overseas markets.

Especially given that it is a brand associated with BTS, it seems likely to attract significant interest not only from domestic fans but also from international fans visiting Korea. It could serve as another special experience for fans visiting Korea for concerts or travel.