BTS hit #1 again… At this point, aren't they just a permanent legend? Hahaha.

The K-Brand Index came out, and seeing that BTS was number one again, I was a little surprised, but at the same time, I thought, "Of course."
It feels fascinating that BTS remains at the center, even though groups like IVE, RISE, and aespa are on the rise these days.

Now, rather than the question of “who is number one,” it feels more like “BTS is just the baseline,” so I think their presence is definitely different.
Seeing how it continues to maintain top rankings in search volume, fandom, and global influence, I can really feel that its impact remains intact.