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Busan Tourism Fever Led by BTS! Official IP Hotel Also Concludes with Great Success
2026.06.15 17:13

It is really welcome news that K-pop fandom is emerging as a new growth engine for the hotel and tourism industries.
Paradise Hotel Busan has reportedly successfully concluded its operation of the 'BTS THE CITY ARIRANG BUSAN' official IP hotel in conjunction with the BTS concert in Busan. The hotel presented various content to domestic and international fans who visited Busan to see the performance, gifting them special memories.
It is said that the charm of BTS was captured throughout the venue, from branded guest rooms and photo zones to participatory events and food and beverage content, providing fans with a unique experience. It feels like the entire city has become one big festival, going beyond simply watching a performance.
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