The BTS effect is amazing! Every corner of Busan is filled with energy from fans.

It is really impressive to hear the news that the influence of BTS's Busan concert has spread beyond the venue to the entire city of Busan.

In particular, the Oreo products created in collaboration with BTS garnered immense interest from fans, with hundreds reportedly sold out immediately after sales began at a convenience store near Busan Station. The fact that the stock was depleted so quickly that no separate promotion or display was needed makes us realize once again the immense brand power of BTS.

The influx of domestic and international fans visiting Busan to see performances has injected significant vitality into the tourism industry. It is reported that the proportion of foreign passengers in the taxi industry has increased by more than three times compared to usual, and the number of visitors to Busan's representative tourist attractions, such as Gwangbok-dong, Nampo-dong, and Haeundae, has also risen significantly.

The way a single concert has a positive impact on the accommodation, transportation, tourism, and food and beverage industries seems to be an example demonstrating just how immense BTS's global influence is.