Although BTS's Busan concert, held for the first time in four years, came to a successful close, it seems the festival for ARMYs from all over the world who visited Busan is far from over haha.
It is said that fans who left the concert venue are roaming all over Busan, contributing significantly to the local economy.
ARMYs enjoyed BTS's amazing performance in a venue filled with the massive cheers of fans from both Korea and abroad. It is estimated that around 200,000 domestic and international visitors came to Busan to see this concert marking BTS's 13th debut anniversary. Although the concert has come to an end, it seems the fans' journey is still continuing.
Foreign fans carrying suitcases formed a long line at a cafe in Nam-gu, Busan, run by BTS member Jimin's father. Naturally, since they were already there, they felt they had to visit the "pilgrimage site." Even after the concert ended, they stayed in Busan longer to continue their journey, visiting landmarks that hold traces of the member's footsteps. Although they wanted to see him again after the concert and unfortunately missed the next day, many ARMYs are still in Busan enjoying themselves while planning to visit other tourist attractions.
Such The effects of the stay-type fandom economy This is also confirmed by the figures. In the case of a luxury hotel in Busan, the reservation rate for foreigners soared to 62% during the week of the concert, and it is reportedly maintaining a level of 53% even this week after the concert ended. This suggests that ARMYs are not returning immediately after the concert but are staying longer, extending their stay to include sightseeing.
They say the trend seems different from the aftermath of typical large-scale events. Usually, people tend to return immediately after the event ends. However, the long-term stay of foreign fans before and after the concert extends to interest in Busan's local brands, creating a win-win situation that has a positive impact on the city as well. Beyond simply watching the concert, these fans stay in Busan to sightsee and spend. I hope that both Busan and ARMY have a great time as overseas ARMYs enjoy the many events planned for BTS's world tour.
