Ari, featuring BTS, continues to enjoy immense popularity overseas.

It is great to hear the news that ARRI, a global brand planned in collaboration with BTS, is receiving a positive response both domestically and internationally. It is particularly impressive that it entered the US market first and earned the Walmart online store bestseller badge just three days after its launch.

Hearing that it has even sold out in some regions makes us realize just how intense consumer interest is. I believe this is the result of the synergy created by BTS's global influence and the competitiveness of the product itself.

Following its successful launch in the U.S., it is said that sales are being expanded to Japan, Mexico, Canada, and other countries, so the potential for future growth is even more promising. It seems that consumers around the world will have a new brand experience through ARI.

As it was officially launched in Korea on the 1st of this month, interest from fans and consumers is steadily growing. If the symbolism of being a brand created with BTS translates into actual product satisfaction, it seems likely to receive even greater love.