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I'm getting excited for no reason hearing that the Grammys are creating an Asian Pop category.
News has been released that the Grammy Awards will introduce new award categories starting in 2027.
Among them, the category receiving the most attention is the 'Best Asian Pop Music Performance' category.
Given the steady growth of Asian artists' influence in the global music market, it seems like a category that seemed inevitable is finally being created.
In fact, other major music awards ceremonies have already been establishing K-pop-related categories for several years, so some say the Grammys joined in relatively late.
Nevertheless, I think the very fact that the Grammys, one of the world's most prestigious music awards, has created a category to officially recognize Asian pop music is a meaningful change.
In particular, expectations are high as BTS, who have recently been achieving great results on global charts with their 5th studio album "Arirang," are being mentioned as nominees for the inaugural award.
It is still too early to discuss whether it will win, but if it is nominated and leads to a good result, I think it would be a truly historic moment.
In the past, there was a lot of talk about how difficult it was for non-English music to gain recognition in the global market, but now it seems we have entered an era where Asian artists are competing at the center of the global music industry.
I hope this decision by the Grammys becomes a new opportunity not only for K-pop but also for artists from various Asian countries.