Seeing BTS rank first in brand reputation for June made me think a lot.

Looking at the idol group brand reputation results for this June...
BTS Since it's number one, it seems obvious, yet it feels strangely new and special.
Perhaps because their military hiatus has ended and full group activities have resumed, it feels like their presence has really come back to life.

But rather than the feeling that it's amazing simply because it's number one
It’s a bit fascinating that the buzz and communication metrics are still being maintained so consistently.
I think it's a unique group in that the structure itself maintains both fandom energy and public interest, even though quite a bit of time has passed.

It was also quite impressive that Cortis shot up to second place.
It feels like the whole scene is constantly shifting because I can see a trend of rookies and up-and-coming teams rising up.
Seeing that IVE is still in the top ranks, it seems like the stable competitive landscape in the girl group sector is continuing as well.

Honestly, every time I see rankings like this, what comes to mind is...
It’s interesting because it feels like the fandom’s activity and online trends are being directly reflected in the numbers, rather than just simple popularity.
Especially considering BTS is still number one despite the drop in brand reputation, it seems the saying that they are in a different league isn't just a baseless claim.

And seeing that the keyword "Busan concert" was mentioned along with it...
At this point, BTS seemed even more unique because they don't feel like just a popular group of the past, but rather something that is still evolving.