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The 'City-wide Festival Project,' promoted in conjunction with the BTS concert held at the Busan Asiad Main Stadium, has successfully concluded.
According to the City of Busan, a total of 110,000 spectators, with more than half being foreign fans, attended the performance, and the event concluded without any major safety accidents thanks to thorough transportation measures and on-site staffing.
With various festival programs taking place throughout Busan, such as the Gwangalli Drone Show, the entire city has transformed into a festival venue.
In particular, it seems likely to be evaluated as a successful urban marketing case combining performances and tourism, as it injected significant vitality into the local economy, with sales at major tourist souvenir shops increasing by 136% compared to the previous year.
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