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It looks like the Ari brand, planned jointly by BTS's HY and Paldo, has been launched.
2026.06.18 22:23
![[hy·팔도 제공]](https://wimg.heraldcorp.com/news/cms/2026/06/16/news-p.v1.20260615.91d424eba5fd448e81348129a6bd9654_P1.jpeg)
'Ari', a global brand planned by hy·Paldo together with boy group 'BTS'
Ari is a 'Modern Balance Food' brand.
From the brand name to the taste, package design, and brand philosophy, BTS's opinions were reflected from the planning stage.
The product line consists of a total of 28 types across three pillars: 'Modern Noodles', 'Postbiotic Energy Drinks', and 'Dual Probiotic Sodas'.
Following the domestic launch, we plan to gradually expand our sales regions to major countries such as Japan, Mexico, and Canada.
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