'Blue Dot' Issue Spreads in the Concert Industry... News of BTS Being the Only Sold-Out Streak

There is some unusual news circulating in the performing arts industry these days. It is the "blue dot" issue in the U.S. concert ticket market.

The blue dots indicate that concert seats remain unsold until the very end; this is emerging as a significant issue as the impact of recent high inflation leads to an increasing number of cases where even famous artists are scaling back or canceling tours. In fact, there is a continuing stream of news that global stars such as the Pussycat Dolls and Post Malone are adjusting their tour plans as they experience a decline in audience numbers.

However, even amidst this atmosphere, there is an example showing a completely different trend. That is BTS. BTS recorded a sell-out for their world tour, held for the first time in seven years, and is being evaluated as a "windless zone."

In the U.S., there are even reactions stating that BTS's performances go beyond simple concerts to the level of transforming an entire city into a cultural festival. Analysis suggests their influence is significant enough that even tourism boards are mentioning the economic ripple effects.

It is interesting how the results differ so starkly even in the same market and environment.
Along with the changes in the performing arts industry in an era of high inflation, this can be seen as a representative issue demonstrating the difference in influence among global artists.