BTS Proves the Pinnacle of Branding Once Again!

In June 2026, another legend was born. 💫

BTS demonstrated their unrivaled presence by taking first place in the boy group brand reputation big data analysis.

In a survey based on a total of approximately 63.48 million data points, the brand reputation index recorded the highest scores in the participation index, media index, communication index, and community index. 10,065,171 Achieving that is a truly great accomplishment.

Although there was a slight drop compared to last month, the team's overall status remains solid, along with Jin, who has held the number one spot on the solo rankings for 38 consecutive weeks. While Cortis and Seventeen followed, it proved that BTS's brand influence still shines at the very top.

This is not just a simple number, but the result of 13 years of trust and love built together with our fans.

BTS is still a name the world pays attention to, and their brand has become more than just popularity—a symbol of culture and inspiration.