[talk] BTS's Jungkook Ranks 1st in K-Brand Index Idol Individual Category

group BTS member jungkook They have once again proven their overwhelming brand power by ranking first in the individual idol category of the K-Brand Index for the first half of 2026.

In the results of the 'K-Brand Index' for the first half of 2026 announced on the 26th by the Asia Brand Research Institute, a big data evaluation agency, Jungkook topped the individual idol category, demonstrating his unwavering influence and popularity both at home and abroad.

Recognized equally for their musical activities, brand value, and buzzworthiness, they continue to maintain a presence befitting a global star.