The Jungkook effect is unrivaled, even in the fashion industry.

I am truly proud to hear the news that Jungkook has once again proven his incredible influence in the global fashion market. It is especially meaningful that the U.S. fashion company PVH Corp. officially cited the collaboration between Calvin Klein and Jungkook as one of the most successful instances in the brand's history. By demonstrating an overwhelming presence and influence not only in music but also in the fashion sector, he seems to have proven the global "Jungkook Effect" once again. It was even more surprising to see the numbers confirming why every product he wears or collaborates with receives such great attention. I will continue to support him as he sets new records through various activities and keeps showing us his wonderful side as a global artist.