The BTS effect is truly amazing overseas as well.

I felt incredibly proud to hear the news that ARRI, the food and beverage brand created through the collaboration between BTS and Paldo, is gaining immense popularity not only in Korea but also overseas. Hearing that it earned the online store bestseller badge in just three days after its initial launch at Walmart in the U.S. makes me realize BTS's global influence once again. It received a lot of attention domestically, but seeing the enthusiastic response from overseas consumers as well made me think, "This is truly BTS." It is amazing and I am proud to see them demonstrating such a powerful impact not only in music but across various fields as well. I hope that great collaborations and new updates will continue in the future, and I will always support BTS's wonderful endeavors.