The amazing travel craze created by the world tour is truly incredible.

I was truly amazed to hear the news that BTS's world tour is changing travel trends beyond just concerts. Hearing that travel search volumes centered around concert cities have increased significantly and that searches for accommodations on booking platforms tailored to the concert schedule have more than doubled compared to last year makes me realize BTS's global influence once again. It felt truly meaningful to see fans from all over the world gathering in one place to watch the performances, and to see the cities come alive along with them.