As expected, V is the new face of Jinro! It suits him so well.

I was truly happy and proud to hear the news that Hite Jinro had selected BTS's V as the ambassador for Jinro, its integrated export soju brand. V's unique sophisticated and luxurious image, combined with his approachable charm, matched the Jinro brand so well that as soon as I saw the announcement, I thought, "Of course!"

We are looking forward to V joining us in our efforts to further raise Jinro's awareness in overseas markets and become even more familiar to consumers domestically. Given V's global influence and outstanding brand impact, we believe he will play a significant role in widely promoting the charms of Jinro to people all over the world.