It makes me feel even prouder to see it holding its ground on the UK charts for so long.

It is really welcome news that BTS's "Arirang" has maintained the Top 40 on the UK Official Album Chart for 15 consecutive weeks.

Hearing that it even climbed in the rankings compared to last week, I could feel that many people are consistently listening to it even as time passes.

While sales immediately after release are important, I think it feels more meaningful when an album is loved for such a long time.

It feels even more impressive because maintaining a good ranking for several weeks is not an easy feat, especially in a highly competitive music market like the UK.

It was also welcome news that collaboration songs by girl groups from the same agency, HYBE, and Cat's Eye's songs have been consistently performing well on the charts.

These days, it seems like music that is loved for a long time is more memorable than music that becomes a hot topic once and then fades away, and it feels like Arirang is establishing itself as that kind of album.