Hite Jinro Selects BTS's V as Jinro Ambassador!

The news that BTS's V has finally been selected as Hite Jinro's global ambassador is

Beyond simply serving as an advertising model, this collaboration holds special significance in that V can perfectly embody the youthful and trendy sensibility pursued by the brand 'JINRO.' As an artist already recognized for his widespread influence beyond Korea, V is loved by global fans for his unrivaled charm and sense of style. This selection as ambassador goes beyond mere brand promotion and will serve as an important opportunity to introduce the popularization of Korean soju to consumers around the world. We anticipate that the combination of V's authentic image and the friendly sensibility of the JINRO brand will create a deep connection with consumers.