Sincere congratulations to HYIVE for ranking first in the K-Brand Index.

I was truly delighted to hear the news that HYIVE ranked first in the Entertainment category of the 2026 K-Brand Index. Given that we have consistently achieved great results in the global market and elevated the status of K-pop, I believe this result is indeed meaningful. It feels even more significant as it is the outcome of the love received for the active activities and outstanding content of our artists.

In particular, I believe the achievements shown on the global stage by various artists, including BTS, have played a significant role in further expanding the influence of K-pop. Communicating with fans worldwide and spreading positive energy through performances and diverse content, not just music, must have also been a major driving force behind this success. Seeing that consistent challenges and new endeavors seem to have created today's results, I find myself rooting for them even more.