It's so cool that V was selected as the Soju model.

BTS's V is generating a lot of buzz among fans after recently being selected as the new face of an alcoholic beverage brand. Hite Jinro announced that they have chosen V as the first global ambassador in the brand's history; given that domestic soju advertising has traditionally been dominated by female stars, the selection of a male artist like V feels particularly exceptional and refreshing.

On July 9, 2026, a teaser video featuring V was released via official social media. In the video, V appeared wearing a stylish black leather jacket paired with jeans and sporting a sophisticated two-tone hairstyle, showcasing his unrivaled visuals. Against the backdrop of a classic-style elevator, he displays his signature deep gaze and charisma; despite being a short video, it makes you feel as if you are watching a scene from a movie.

Subsequently, the elevator doors open, revealing V holding a Chamisul product; it is reported that the brand's new campaign is set to begin in earnest starting from this scene. Hite Jinro stated that they initiated this collaboration because they determined that V's unique sensibility harmonizes perfectly with the values ​​the brand pursues.

Moving forward, V is scheduled to engage in various activities as a global ambassador, communicating with consumers not only in Korea but also around the world. With his popular yet trendy image, there is already much anticipation regarding what charming sides V will show through this partnership.