Laneige's global growth, further enhanced by the Seokjin effect

It is truly delightful to hear the news that Laneige continues its steady growth in the Asian market. I was particularly impressed by the strong performance in various countries, including Japan, as well as the consistent presence on China's Tmall. It is wonderful to see the brand establishing itself as a beloved brand in the global market.

In particular, the evaluation that the marketing featuring BTS's Jin as a model led to excellent results has attracted even more attention. It seems that his clean and sophisticated image, along with his trustworthy charm, blended well with Laneige's brand image, garnering a positive response from many consumers. I think this is a prime example of a brand and a model creating great synergy.