Laneige's Global Growth Shines Even Brighter with Jin

I was truly delighted and proud to hear the news that Laneige continues its steady growth in the Asian market. Hearing about the excellent results achieved in various countries, including Japan, and the consistent presence on China's Tmall, it seems the brand is further solidifying its position as a global beauty brand. I was particularly impressed by the fact that it is receiving so much love across diverse markets.

In particular, the evaluation that the marketing featuring BTS's Jin as a model led to excellent results has drawn even more attention. It seems that his clean and sophisticated image, gentle aura, and trustworthy charm naturally blended with the brand image Laneige pursues, creating outstanding synergy. As a fan, I am truly proud to see that Jin’s unique aura, which makes the product’s appeal stand out in any advertisement, has left a positive impression on many consumers.