It's really amazing that Jungkook is Graff's first global ambassador.

I was really surprised to see the news that Jungkook was selected as Graf's first global ambassador.

It felt even more meaningful because it was the first time in the brand's 66-year history that a global ambassador was selected.

The fact that a luxury jewelry brand with a long tradition chose Jungkook as its first featured artist made me realize once again just how immense his global influence is.

I was also really impressed by the part where Graf introduced Jungkook as a cultural icon.

I thought the description praising his intense performances and sophisticated vibe on stage suited Jungkook well.

As we have partnered with another global brand following Calvin Klein, Hublot, and Chanel Beauty, I look forward to the new pictorials and campaigns that will be shown in the future.

Jungkook has the charm of naturally pulling off any style with his own unique vibe, so I think the jewelry pictorial will turn out really cool as well.

I am already looking forward to and excited to see what new sides I will show through the various activities I will be doing with Graf in the future.

Seeing the good news keep coming, I think it is a really proud moment as a fan.