BTS's Jungkook Appointed as Graf's First Global Ambassador!

In this 'Laurence Graff Signature' campaign, you can discover chic goldwear that harmonizes with Jungkook's unrivaled aura against a backdrop of the House's signature green and gold hues and diamond facets. It is a truly captivating collection featuring geometric beauty reinterpreted in white, yellow, and rose gold.

"It is a true honor to be with Graf, a company that has been making new history for many years." — BTS Jungkook

Please look forward to the dazzling synergy that Jungkook will create with Graff, a high-end diamond house founded in London, UK in 1960 that completes everything from mining to cutting in-house!