The atmosphere of V's first global campaign for Jinro, finally revealed, is really great.

Hite Jinro has finally unveiled its first global Jinro campaign featuring V.

The name of this campaign is 'My Favorite JINRO,' and I think the video turned out really stylishly.

The new global tagline 'Fill The Moment' was also unveiled, and it seems to effectively convey the feeling that Jinro is trying to become a more familiar brand to consumers around the world.

The video also features nine types of Jinro Soju sold overseas, conveying the meaning of further expanding the global market.

Starting with the commercial video today, I hear that digital content, various events, and offline promotions will proceed sequentially, so I am looking forward to the content that will be released in the future.

V's sophisticated vibe and Jinro's brand image matched much better than I expected, so it was fun to watch.

I also look forward to seeing what new campaigns you will showcase as a global ambassador.