BTS's global success continues for the 17th week

The news that BTS's 'SWIM' entered the U.S. Billboard 'Hot 100' for 17 consecutive weeks felt truly amazing.

Staying on the charts for an extended period, rather than just a week or two, is an even more meaningful record, as it signifies that many people are consistently listening to and loving their music. The fact that they tied the team's longest record was also a moment that once again demonstrated BTS's strength.

I am truly proud to see them maintaining their undiminished popularity even after their release and consistently demonstrating their presence in the global music market. It feels like they are personally proving why good music and performances continue to be loved over time.