I look forward to the Jinro global campaign with V.

I am truly delighted to hear the news that BTS's V has been selected as the face of Hite Jinro's first global campaign, 'My Favorite Jinro.' As he joins the launch of a global brand campaign, there is a great deal of interest, and I fully understand why this has become such a major topic of discussion immediately upon its announcement. It seems like meaningful news that once again confirms the influence of V, who is active on the global stage.

V’s signature luxurious and sophisticated visuals seem to naturally harmonize with the sensibility that JINRO pursues. We expect his dignity as a global ambassador and his unrivaled aura to stand out even more in the upcoming advertisements, photos, and videos. With his sense of style, natural expressions, and unique charm, I am already excited to see that a high-quality campaign, resembling a professional pictorial, will be created.