News that V surpasses Messi to set a new record for the highest price at the FIFA charity auction

We have amazing news to share: BTS member V has surpassed Messi to set the highest price at the FIFA charity auction!

BTS V's overwhelming brand power and influence, which even surpassed the jersey of soccer god Messi,

It is simply amazing! Haha. Not only did they light up the dream stage of the 2026 CONCACAF World Cup final halftime show, but

Sweeping the top spots in charity auctions and expanding positive influence in raising funds for children around the world

It makes me feel really proud and it's wonderful.