With BTS's popularity, the hype must be huge!

It seems like HYBE's operating profit reached an all-time high thanks to the bulletproof effect. Issue I'll pass this on!

HYIVE recorded its highest-ever performance, surpassing 1 trillion won in quarterly revenue for the first time since its founding. Driven by the comebacks and world tours of affiliated artists, including BTS, the company also set a new all-time high in operating profit as its concert, album, and merchandise businesses grew evenly.

HYBE announced on the 28th that it recorded consolidated revenue of 1.45 trillion won and an operating profit of 170.9 billion won in the second quarter of this year. This marks the first time since the company's founding that quarterly revenue has exceeded 1 trillion won, and operating profit has also surpassed 100 billion won for the first time. It is also reported that half-year revenue surpassed 2 trillion won for the first time. That's impressive!

In particular, the second-quarter earnings heavily reflected the impact of BTS, who started their world tour in April! It is said that BTS simultaneously boosted album sales and concert revenue through their comeback album and global tour, and expanded their global influence by generating economic effects in every venue where they held concerts. I think those who bought HYVE stock out of their BTS fan spirit are going to hit the jackpot!